成龍溼地｜流動藝術饗宴
Categories
Brand Identity & Event Design
Client
雲林縣政府
Project
成龍溼地｜流動藝術饗宴活動視覺
Services
Brand Strategy Art Direction Visual Identity Graphic Design Poster Design Exhibition Design Creative Direction AI Image Generation
Year
2025
Chenglong Wetlands Flowing Art Feast is a cultural event that brings together wetland ecology, live performance, and contemporary visual expression. Centered on the idea of flow, the identity transforms percussion rhythms, water movement, and the vitality of nature into a cohesive visual language, creating a unified brand system for the event.
成龍溼地流動藝術饗宴是一場結合自然、生態與表演藝術的文化活動。以「流動」作為核心概念，將打擊樂的節奏、濕地水域的律動與生命能量轉化為一致的視覺語言，建立完整的活動品牌識別系統。
Chenglong Wetlands Flowing Art Feast is a cultural event that brings together wetland ecology, live performance, and contemporary visual expression. Centered on the idea of flow, the identity transforms percussion rhythms, water movement, and the vitality of nature into a cohesive visual language, creating a unified brand system for the event.
成龍溼地流動藝術饗宴是一場結合自然、生態與表演藝術的文化活動。以「流動」作為核心概念，將打擊樂的節奏、濕地水域的律動與生命能量轉化為一致的視覺語言，建立完整的活動品牌識別系統。
Inspired by natural soundwaves, rippling water, the balance between strength and softness, and the rhythm of movement, the visual system explores three key directions—Solar Rhythm, Ripple Bloom, and Tidal Whispers. Each concept interprets a different atmosphere of the wetlands through abstract light, gradients, and motion-inspired forms.
設計從自然與生命聲波、水紋、剛柔對比以及流動韻律等元素出發，透過抽象光影與漸層形式建立三組主視覺方向：《烈日之鼓》、《漣漪綻放》與《夜潮低語》，象徵不同時間、聲音與環境交織出的感官體驗。
Inspired by natural soundwaves, rippling water, the balance between strength and softness, and the rhythm of movement, the visual system explores three key directions—Solar Rhythm, Ripple Bloom, and Tidal Whispers. Each concept interprets a different atmosphere of the wetlands through abstract light, gradients, and motion-inspired forms.
設計從自然與生命聲波、水紋、剛柔對比以及流動韻律等元素出發，透過抽象光影與漸層形式建立三組主視覺方向：《烈日之鼓》、《漣漪綻放》與《夜潮低語》，象徵不同時間、聲音與環境交織出的感官體驗。
The identity was designed as a flexible system spanning posters, outdoor advertising, digital media, and promotional materials. By balancing consistency with adaptability, the visual language remains recognizable while seamlessly extending across multiple formats and touchpoints.
整體識別系統延伸至海報、戶外廣告、數位媒體與活動宣傳物，維持一致的品牌辨識度，同時保有足夠的彈性，使視覺能因應不同媒介與應用情境自然延伸。
The identity was designed as a flexible system spanning posters, outdoor advertising, digital media, and promotional materials. By balancing consistency with adaptability, the visual language remains recognizable while seamlessly extending across multiple formats and touchpoints.
整體識別系統延伸至海報、戶外廣告、數位媒體與活動宣傳物，維持一致的品牌辨識度，同時保有足夠的彈性，使視覺能因應不同媒介與應用情境自然延伸。
