Klatch Summer Sports
Categories
Event Visual Identity
Client
Klatch Hair Salon
Project
Klatch Summer Sports
Services
Art Direction Event Visual Identity Brand Identity Graphic Design Environmental Graphics Social Media Design
Year
2025
The 2025 Klatch Summer Sports Day was built around the idea of CHILL, creating an event identity that celebrates summer, movement, and community. The visual system embraces a relaxed yet energetic atmosphere, encouraging interaction while expressing the playful spirit of the Klatch brand.
2025 Klatch 夏日運動會以「CHILL」作為核心概念，打造結合夏季、運動與品牌文化的年度活動識別。設計希望透過輕鬆且充滿活力的視覺語言，營造團隊交流與共享歡樂的氛圍，讓品牌精神在活動中自然展現。
The 2025 Klatch Summer Sports Day was built around the idea of CHILL, creating an event identity that celebrates summer, movement, and community. The visual system embraces a relaxed yet energetic atmosphere, encouraging interaction while expressing the playful spirit of the Klatch brand.
2025 Klatch 夏日運動會以「CHILL」作為核心概念，打造結合夏季、運動與品牌文化的年度活動識別。設計希望透過輕鬆且充滿活力的視覺語言，營造團隊交流與共享歡樂的氛圍，讓品牌精神在活動中自然展現。
The identity features a vibrant palette of blue and pink, complemented by pool-inspired graphics, playful illustrations, and bold typography. The system extends across stage backdrops, posters, social media, and on-site applications, creating a consistent visual experience throughout every touchpoint.
主視覺以高飽和的藍色與粉紅色作為主色，結合泳池、水花與趣味插畫元素，建立具有夏日記憶點的品牌形象。整體識別延伸至活動背板、海報、社群宣傳與現場應用，使不同媒介皆維持一致的視覺體驗。
The identity features a vibrant palette of blue and pink, complemented by pool-inspired graphics, playful illustrations, and bold typography. The system extends across stage backdrops, posters, social media, and on-site applications, creating a consistent visual experience throughout every touchpoint.
主視覺以高飽和的藍色與粉紅色作為主色，結合泳池、水花與趣味插畫元素，建立具有夏日記憶點的品牌形象。整體識別延伸至活動背板、海報、社群宣傳與現場應用，使不同媒介皆維持一致的視覺體驗。
Beyond developing the event identity, the project integrated a diverse range of partner brands, including swimwear, haircare, food and beverages, and sun care products. A unified visual system connected each exhibition area and interactive experience, allowing every brand to maintain its own identity while contributing to a cohesive and immersive summer event.
除了建立活動主視覺外，本專案亦整合多個合作品牌的展示需求，包含泳裝、美髮產品、餐飲、防曬用品等不同品牌內容，透過一致的視覺系統串聯各個展區與互動體驗。讓不同品牌在維持自身特色的同時，共同融入活動整體氛圍，打造兼具品牌曝光與夏日體驗的活動現場。
Beyond developing the event identity, the project integrated a diverse range of partner brands, including swimwear, haircare, food and beverages, and sun care products. A unified visual system connected each exhibition area and interactive experience, allowing every brand to maintain its own identity while contributing to a cohesive and immersive summer event.
除了建立活動主視覺外，本專案亦整合多個合作品牌的展示需求，包含泳裝、美髮產品、餐飲、防曬用品等不同品牌內容，透過一致的視覺系統串聯各個展區與互動體驗。讓不同品牌在維持自身特色的同時，共同融入活動整體氛圍，打造兼具品牌曝光與夏日體驗的活動現場。
