BREAD, ESPRESSO & marketing
BREAD, ESPRESSO & marketing
Categories
Marketing, Social Media, Environmental Design
Client
BREAD, ESPRESSO &
Project
Brand Marketing & Store Experience
Services
Social Media Content Design Campaign Planning Online & Offline Marketing Visual Design Environmental Graphics Store Visual Merchandising
Year
2026
BREAD, ESPRESSO & is a Japanese bakery and café brand where I was responsible for creating integrated marketing experiences across both digital and physical touchpoints. My role included social media content design, campaign planning, visual production, and in-store visual merchandising, ensuring every customer interaction reflected a consistent and engaging brand experience.
BREAD, ESPRESSO & 為日本人氣烘焙咖啡品牌，我負責品牌於線上與線下的整體行銷設計與體驗規劃，涵蓋社群內容設計、品牌活動企劃、視覺製作以及店面空間裝飾，讓品牌在不同接觸點皆維持一致且具吸引力的品牌形象。
BREAD, ESPRESSO & is a Japanese bakery and café brand where I was responsible for creating integrated marketing experiences across both digital and physical touchpoints. My role included social media content design, campaign planning, visual production, and in-store visual merchandising, ensuring every customer interaction reflected a consistent and engaging brand experience.
BREAD, ESPRESSO & 為日本人氣烘焙咖啡品牌，我負責品牌於線上與線下的整體行銷設計與體驗規劃，涵蓋社群內容設計、品牌活動企劃、視覺製作以及店面空間裝飾，讓品牌在不同接觸點皆維持一致且具吸引力的品牌形象。
From seasonal product launches to community events, I developed visual campaigns that connected customers with the brand through storytelling. This included social media creatives, promotional materials, event visuals, and marketing assets, creating a unified campaign experience across online platforms and offline activations.
從季節商品上市到品牌活動，我規劃並設計多項整合行銷企劃，透過一致的視覺語言串聯社群貼文、宣傳素材、活動設計與現場視覺，使品牌能在線上與線下建立連貫且具有記憶點的溝通體驗。
From seasonal product launches to community events, I developed visual campaigns that connected customers with the brand through storytelling. This included social media creatives, promotional materials, event visuals, and marketing assets, creating a unified campaign experience across online platforms and offline activations.
從季節商品上市到品牌活動，我規劃並設計多項整合行銷企劃，透過一致的視覺語言串聯社群貼文、宣傳素材、活動設計與現場視覺，使品牌能在線上與線下建立連貫且具有記憶點的溝通體驗。
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
